The Importance of Employer Branding in Recruitment

Any business looking to be successful and outperform the competition must have a way to secure top talent. For most companies, the HR department is in charge of recruiting new employees.

However, we have seen remote work and hybrid workplace models rise in popularity in the last few years. Job interviews have shifted to online spaces, and you don’t have the luxury of face-to-face chatting with potential employees. While many benefits come from a flexible work environment, the new situation has caused some companies to struggle to recruit and retain high-level employees.

Nowadays, businesses are competing and trying to snatch up top talent before those individuals find other employment. To help you hire the best people, we will discuss the importance of employer branding in recruitment.

What is Employer Branding?

Unfortunately, even large companies can overlook employee branding when formulating their recruitment strategy. However, if you want to get the attention of the most talented experts, you will need to work on your branding. It is not enough to post an ad on your website stating that you have a job opening and hope that the best candidates will go out of their way to seek you out.

Thankfully, modern employers can turn to digital solutions to create more attractive job postings. At Digi-Me, we help businesses boost their employer branding in recruitment by creating VideoJob® postings. Regardless of how you want to hire people for your company, you must be ready to put in a lot of work to build up your company’s reputation. Of course, if you succeed and promote your company as a desirable workplace, you will have a higher chance of hiring experts who can push your company to become a leader in your field.

The Importance of Employer Branding in Recruitment

1. Improves Your Company Image

For the most part, when companies discuss their branding strategy, they refer to the consumer side of things. Regardless of your reputation with customers, your company must also consider how they are perceived within the industry. Improving how employees view the company will also help you win the trust of your audience.

2. Helps You Compete for the Best Talent

Small businesses often have difficulty competing with their larger counterparts over the best employees. However, careful branding can help you stand out and build a good reputation for yourself. Employer branding in recruitment can be incredibly helpful if you are looking to hire young talented employees. They are often willing to overlook the benefits of larger companies if they get to work for a cool and modern employer they believe in.

3. Let’s You Retain Employees

Creating a positive attitude toward your company may also help keep employees around longer. If you accurately set candidate expectations, you will avoid disappointments and sudden departures of your new hires. Your current employees will also appreciate your efforts to understand their needs. Therefore, improving employer branding can lead to an improvement in company culture and an increase in brand loyalty.

How to Implement Employer Branding in Recruitment for Your Company

1. Involve the Relevant Departments

Some business owners believe that human resources or recruiting should handle all issues relating to new hires and that they should also take care of employer branding. However, building a good reputation for your brand is a complex endeavor.
We suggest you involve multiple departments since you’ll get the best results if your entire company rallies together to project a successful brand image of a place where many would be lucky to work. Here are the people and the teams for developing employer branding in recruitment:

CEO. You should include the CEO as one of the dominant voices for anything related to employee onboarding. In most companies, the CEO is responsible for developing the company culture and ensuring it is properly implemented.

Marketing. Running marketing campaigns with the goal of promoting your brand should be the bread and butter of your marketing department. Only this time, you will be targeting prospective employees instead of customers. Still, the rough outline of what you need to do will be similar, so you could use the insight and experience of your marketers.

Human Resources. Generally, the HR department plays the leading role in researching and reaching out to potential hires for most businesses.

Internal Brand Ambassadors. Positive word of mouth is essential for the success of employer branding in recruitment. Of course, you will first need to ensure that you have employees who look up to your corporate values and are thrilled to work for you. Therefore, you must learn how to improve employee satisfaction and create a positive atmosphere in the workplace. Only then can you expect word about your company to spread.

2. Create Content for Your Candidates

Now that you know who needs to spearhead the efforts of your employer branding campaign, you will need to start creating content. As with any marketing campaign in online spaces – content creation is the key to success. You cannot rely on one method, like word of mouth. Also, the content you create can give your candidates something to go over and get them thinking about working for your company. Your content can take the form of promotional videos, company newsletters, or even a social media campaign.

3. Have a Presence on Career Listing Websites

We already mentioned that you should take a proactive role and reach out to talented individuals in hopes of recruiting them. However, it’s essential to realize that many individuals seeking jobs still look at listings and attend job fairs. Don’t close your company off from the possibility of candidates who reach out to you. We suggest attending virtual events and career fairs since this approach can get your message in front of many interested candidates.

The Bottom Line

We hope you better understand the importance of employer branding in recruitment. Feel free to reach out to us if you have trouble standing out among other employers who are all fighting over the same pool of candidates. We would love to help you find the right talent for your company and help you grow your business.