Promotional Videos

Highlights
Adding a video to a webpage is an engagement factor which pulls in a viewer to click on your page, and in turn, more clicks means better SEO rankings!
According to Kissmetrics, visitors who watch video stay on a website 2x as long & visit 2x as many pages versus those with no video
Brightcove says that video drives a 157% increase in organic traffic from search engines
Kissmetrics also reported that video now appears in 70% of the top 100 search result listings

PROMOTIONAL VIDEOS

On average, U.S. adults spend five and a half hours viewing digital video content per day and share 12x more video content than text content, which makes incorporating video job ads a highly effective tool in a comprehensive recruitment strategy. Creating video job ads enables your company to outline and promote new job opportunities and achieve greater engagement by leveraging your social media channels and today’s candidates preferred method for job searches. The most effective realistic video job ads are brief, no more than 2 minutes long, but include enough detail to attract highly qualified candidates to your company. What should a realistic job preview include?

Job Description and Responsibilities

Giving a potential candidate a realistic overview of the job and the responsibilities entailed also helps encourage a more highly qualified talent pool to choose from. The video job ad makes it possible to not only present a high-level overview of the job responsibilities, but to also provide a more in depth look at the full scope of work that is difficult to present in text only job ads. An effective realistic video preview of responsibilities should outline the day-to-day job functions, professional skills and requirements, reporting structure, cross-functional teamwork, management or mentor duties if any, and why this is an exciting opportunity the candidate will want to apply for.

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PROMOTIONAL VIDEO EXAMPLES

Digi-Me & Talenetic Have Partnered

AGCareers.com

Elliott Equipment Company

WHY PROMOTIONAL VIDEOS?

As job candidates that watch a video tend to be more highly qualified for the position, it is also a must to present the ability to immediately apply for the position after the video to prevent losing a potential applicant. Digi-Me video job campaigns also make it easy to share additional job opportunities and allow job applicants to preview other positions as well that may be similar in nature or a better fit for their skillset.

Digi-Me’s proprietary cloud-based content management system (CMS) makes it easy for companies to manage their entire video job ad libraries from anywhere, with any mobile device or PC, as well as post new realistic job video previews to any website or share via your social media channels. The platform also makes it possible to share new video job ads with an established talent pool of highly-qualified candidates, making it even easier to attract potential employees.

STILL NEED CONVINCING?

CHECK OUT THESE CASE STUDIES

CASE STUDY #1

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CASE STUDY #2

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CASE STUDY #3

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