Candidate experience was at the forefront of recruitment in 2016. Since it has been continually growing in popularity each year, according to Google Trends, improved candidate experience will be key in recruiting top talent in 2017. Not only that, but quality candidate experience can increase the number of job applicants and decrease turnover costs for your organization.
A blog by Recruiting.com states that employers will invest in tools that will help “scale personalized communication with candidates,” such as user-friendly career sites, candidate relationship software and employment videos. Since the modern-day recruiting process can seem like a black hole for candidates, incorporating personalization into the recruiting process can help create a more enjoyable candidate experience.
Leveraging recruitment videos can help catalyst your recruitment throughout 2017 for multiple reasons. For one, video plays an important role in building your employer brand online, which is essential in developing your reputation with candidates. Video can help authenticate your organization in the digital age by truly showing candidates what your workplace looks like and who your employees are. Video allows you to show and tell candidates what your organization is all about and why they want to be a part of it!
Digital recruitment videos can also be used to help keep candidates informed on what to expect throughout the hiring process. Not only can this keep candidates from feeling like they have no personal connection after they send in their application, but it can also save time and increase productivity for recruiters.
Digi-Me’s Candidate Expectation Videos, Cultural Videos and Digital Job Videos are mobile-optimized and equipped with social share functions, allowing candidates to view and share them from any device. Digi-Me videos are trackable, with reports that measure the number of views and shares by each source, and they fully integrate with your ATS.