For recruiters looking to hire millennials, Twitter is an essential social recruiting tool to leverage with 59% of its over 313 million users being millennials.
So how can you take your social recruitment strategy to the next level and recruit more effectively on Twitter?
1. Reevaluate Your Twitter Recruitment Strategy
Do you want to drive traffic to your career site? Are you looking to increase conversion rates for specific job-links? Determining the call for action you want potential candidates to take will help you focus your Twitter strategy and metrics for success.
2. Update Your Twitter Profile
Your Twitter profile plays a key role in the types of people you will attract. Incorporating your company values, industry-related hashtags and giving people a reason to follow you will take your profile to the next level.
No matter what the goal of your Twitter recruitment strategy, you should be trying to personify your brand by engaging with your potential candidates through conversation and through your Tweet content.
Posting short, compelling content, like videos, can help draw people’s attention to your Tweets. Utilizing hashtags can help increase the visibility of your Tweets.
To learn more about how digital video can transform your Twitter recruitment strategy, visit digi-me.com.