It’s the hottest topic for recruiters today, with unemployment so low, it is a candidate driven market and the war on talent continues to rage. Economically speaking, unemployment generally falls during prosperity but goes up during times of recessions.
Changes in Recruitment: Making the Switch from Outdated Tools and Methods
With the dawn of the digital age, things have dramatically changed. Further, they continue to change every day for talent acquisition professionals. There is new technology and tools that are being introduced, practically daily. It’s certainly not easy staying on top of trends when they change so rapidly. Here are a few to keep in mind however:
1. Cold Calling is a Thing of the Past
Recruitment professionals have ditched the cold calling effort to finding candidates’ digital foot print. What happens when you Google the person’s name? What does the prospective candidate have on Facebook, Twitter or LinkedIn? As talent acquisition professionals, instead of calling, they begin “stalking” prospective candidates and email the candidate who seems like the best fit.
2. Video Conferencing Takes the Place of Face-to-Face Meetings
In a digital age, video interviewing just makes more sense, for scheduling purposes and to keep costs low. There is no longer a need to fly in candidates or pay for hotel stays in the beginning of the interview process. Even if the prospective candidate is 20 – 30 minutes away, a quick video interview can hone-in and par down the number of candidates that need to come in for a face-to-face interview.
3. Direct Mail to Text Messaging – Communication and Candidate Experience is Instantaneous
A superior candidate experience is driven by excellent communication with candidates. Smart phones have opened a world of possibilities – job searching on the go! Also, talent acquisition professionals can communicate with applicants no matter where they’re located. Quick responses that let a candidate know where he or she stands in the process is critical to stay competitive in today’s candidate driven market.
Video Can Sell Job Opportunities Better and Faster
Videos on social media encourage sharing and increase click-through rates. It draws attention from candidates on Facebook, Twitter, LinkedIn, Instagram and more. Also, videos are easy to view on a mobile device. It is much easier to watch a 60-second video on an iPhone or Smartphone than to scroll through a URL page with a lot of text.
Not only that, but adding video to a webpage increases SEO rankings by up to 53 times. Search engines, like Google, give preference to websites with video content. Link video job ads to the text in your job openings. Backlinks are another way to increase SEO rankings. Further, videos are engaging meaning that job seekers will click play and stay on your page longer, also adding improvement to SEO rankings. Not to mention, or re-iterate the fact that videos are highly shareable for viewers reaching your site!
Video Shared on Social Media is a Key Component in Lowering Cost Per Hire
Social media is a simple, cost effective method to promote a company brand. It doesn’t cost anything for your brand advocates to share your information. Sharing and referring across networks is a more “authentic” way to advertise jobs. It’s friendlier and is more “trustworthy” than fancy, well-written descriptions. The posted message is generally coming from a “friend” or “influencer.”
77 percent of U.S. Americans have a social media profile according to Statista. Further, worldwide media users are estimated to have reached 2.34 billion. This is expected to grow to 2.95 billion by 2020.
According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos in a week. AdWeek says that Snapchatters watch 10 billion videos a day. Bloomberg says that 82% of Twitter users watch video content on Twitter.
The social media market leader globally is Facebook. It is the first social media platform to have surpassed 1 billion registered accounts on both desktops and mobile devices. Leveraging Facebook Groups is a way for recruiters to find niche talent and niche industries by skillset and location. You can target potential candidate pools for free.
Video job ads are relevant in today’s job market as a way to attract both passive and active job seekers. Video technology is the way to lower cost per hire, lower time to fill and strike recruiting gold!
Contact Digi-Me today to learn more.
