Recruitment Videos are Social & Mobile
By Christina Young, Assistant Marketing Specialist
In recent years, we have witnessed the rise of social recruiting and mobile recruiting as a response to the shift of overall digital time spent from desktop to mobile devices. This shift has caused recruiters to see the importance of having an employer brand presence on social media, as well as have mobile-optimized career sites and application processes for candidates.
Moving forward, mobile and social will continue to be essential to a successful digital recruitment strategy. The challenge for recruiters will be finding tools that will allow them to integrate social and mobile strategies easily and in an affordable way.
Mobile Time Spent
Digital recruitment will continue to grow in correlation with digital consumption. According to comScore’s 2017 U.S. Cross-Platform Future in Focus report, “total digital media usage is up 40% since 2013.” The growth of mobile, specifically smartphones, has caused tablets and desktop to experience declines in engagement.
Candidate behavior is no different. A recent report by Glassdoor found that “89% believe a mobile device is an important tool for job searching,” with 45% of candidates using their mobile devices to search for jobs at least once a day. This means if you’re recruitment strategy isn’t optimized for various devices, especially smartphones, you may be missing out on reaching your entire potential talent pool. In fact, you could be causing as much as 45% of your potential talent pool from applying to your open positions by not having a mobile-optimized career page.
Finding & Reaching Top Talent
Additionally, recruiters should be taking into consideration where they can best reach candidates. To do so, recruiters need to understand how candidates are searching for jobs. Along with mobile, social plays a large role in today’s candidates’ job search strategy. Per Glassdoor’s report, 86% of people are likely to use social media in their job search within the first 10 years of their career. Similarly, 79% of candidates are likely to use social media during their job search.
It’s also important to understand what information candidates are looking for via social media. While employers have generally begun utilizing social media to promote open job opportunities, candidates are turning to social media for an inside look at the company. Because of this, 80% of organizations are using social media for employer brand promotion. By doing so, organizations can leverage social media as a tool to showcase their brand and workplace from both an organizational and employee standpoint. This allows candidates to better understand what organizations are all about.
The Role of Recruitment Videos
Now you may be wondering, is there really a tool that allows recruiters to integrate social and mobile strategies easily and in an affordable way? The answer is yes. One tool to this challenge – recruitment video – is on the rise and ready for recruiters to implement.
Why recruitment video? Well, recruitment video is both a mobile and social solution to digital recruitment. As comScore also reported, the two activities that account for the most digital time spent are social media and video viewing. Together the two account for more than one-third of all internet time spent. Since we know most internet time takes place on mobile, reaching candidates where they spend the most time on their mobile is imperative to the success of a digital recruitment strategy.
By using Digi-Me’s Cultural Videos and Digital Job Videos, you can show and tell candidates who your organization is and why they want to work there. Digi-Me’s recruitment video solutions are mobile-optimized and equipped with social share functions, allowing candidates to view and share them from any device. Not only that, but Digi-Me’s recruitment video solutions’ mobile functionality allows candidates to apply for jobs directly from their phones! Digi-Me videos are trackable, with reports that measure the number of views and shares by each source, providing you with the information you need to narrow the targeting of your recruitment strategy and reduce your cost per hire by up to 56%.