Digi-Me Names Nicole Sawyer as the Voice of its Mascot, Digi-Dash

Digi-Dash, a Digi-me Video Recruiting Expert and Mascot

Aurora, IL – October 10, 2016 – Digi-Me, a company that transforms traditional text job postings into 60-second compelling and engaging digital VIDEOJOBS™, announced that it now has selected a winner for the Digi-Dash voice over contest. The new voice of Digi-Me’s mascot, Digi-Dash, is Nicole Sawyer.

Nicole Sawyer is an award-winning journalist, masterful businesswoman and innovative thinker.  Her exceptional storytelling has aired across several major television networks, as well as digital and print publications. She has created original digital series for ABC News and produced for award winning shows 20/20, Nightline, World News, Good Morning America, CNBC’s “Squawk Box” and was a founding member of The FOX Business Network, News Corp’s financial news network, where she launched and developed several of the network’s prime time shows.
For over a decade, Nicole Sawyer has written stories focused on innovation and arranged interviews with the biggest names in business changing the world, including businesswoman and first black female to appear on the cover of Sports Illustrated swimsuit edition Tyra banks, Twitter Founder Jack Dorsey and mega-investor Mark Cuban.

“We couldn’t be more excited to have Nicole Sawyer as the voice of our mascot Digi-Dash. We look forward to incorporating her voice with animation and sharing it across all of our marketing and branding initiatives. Keep an eye out for this dynamic character at events and trade shows in the HR space!” says Lindsay Stanton, Chief Client Officer of Digi-Me.

Digi-Dash is here to help bring the latest opportunities from leading employers to top talent. Digi-Me unveiled Digi-Dash at the OHUG Global Conference 2016, where Stanton, presented “The Evolution of the Job Seeker: 4 Tips for Today’s Digital Demand.”

Digi-Me turns traditional text job postings into short, trackable, engaging digital VIDEOJOBS™ with a compelling call to action. These job opportunity videos can be viewed globally on computers, tablets and mobile devices and the candidates’ responses can be tracked via the “share,” “view” and “apply” functionalities. Candidates are four times as likely to share video-based content, making critical job messaging go viral instantly on social media.

Digital VIDEOJOBS™ provided by Digi-Me can then be dropped directly into an organization’s Applicant Tracking System (ATS). The presence of video on a webpage makes it 53 times more likely to appear on the first page of Google, easily and effectively boosting the SEO of an organization’s available job opportunities.

Digi-Me has worked with hundreds of organizations to enhance their digital recruitment strategies, including USG, Great Clips and Ricoh USA.

Click here to view more about Digi-Me’s video solutions and how Digi-Me is saving organizations, on average, 56% on their cost per hire.

Press Contact:
Allison Sima, Interactive Marketing Manager, Digi-Me
Phone: 630-780-9454 Email: asima@digi-me.com

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