As seen in Hireology
Natalie Pike on November 25, 2014
This is a guest blog by Lindsay Stanton from Digi-Me.
Within a relatively short amount of time, technology has irreversibly shifted the way people access and share information, in turn forcing talent acquisition professionals to rethink recruitment with a social and mobile mindset. Now more than ever, businesses are feeling the pressure to find new and better ways to engage potential candidates and stand out from the virtual sea of competitors. One solution that is seeing proven results for companies of all shapes and sizes is the use of dynamic video, or in layman’s terms,video that renders and plays on any type of device. Already a key player in today’s information-sharing culture, online video is an easy and effective tool that seamlessly integrates into existing recruitment methods.
Consumer marketing has been banking on the value of video messaging for years, and it packs the same punch when it comes to employment marketing. For example, video is 53 times more likely to appear in a relevant Internet search than text-only sites, meaning that the presence of video gives your job openings and employment brand an instant SEO boost. Video messaging is also shown to increase audience retention of website concepts up to 300% over text alone. In talent acquisition terms, this increased understanding of job openings means that candidates are more likely to self-select, leaving you with quality applicants. Moreover, according to a recent LinkedIn survey, 72% of active candidates have viewed a company’s career site on their mobile devices, and 64% have browsed career opportunities on social and professional networks using their mobile devices. Since video is both more engaging and easier to view on phones than text, it’s the optimal choice for reaching vital, on-the-go talent pools.
As powerful as video messaging is, however, up until recently, it has been tricky for talent acquisition professionals to utilize it, especially for individual job openings. For instance, job descriptions are often subject to change—locations change, job titles change, logos change, benefits change, and positions come and go at the drop of a hat. Since most HR departments do not have video editors on staff to keep up with all those changes, video no longer seems like a practical option. In addition, implementing videos and storing them on a company’s internal server requires IT help, which many HR professionals do not have access to. Plus the large video files eat-up a lot of internal server space, which leads to added costs and videos being slow-to-load.
However, Digi-Me, a recruitment-focused video technology company, has made it easy and affordable for talent acquisition professionals to overcome all of these challenges. We begin with a company’s text job descriptions and transform them into professional, shareable, 60-second job videos—called job videos—that provide key information, employer branding, and a call to action for each specific job opening. Each job video comes with “share” buttons for fast, easy sharing to popular social media sites. The result is a viral spread where viewers and candidates are actually doing the work of getting the word out on jobs rather than employers having to do the work themselves.
For a low monthly fee, we host the videos on our server, so you won’t use up any of your company’s internal server space, and no IT department is required on your end. Our videos also feed automatically into applicant tracking systems for seamless distribution across the web. Moreover, Digi-Me clients are given access to our proprietary cloud-based content management system (CMS), which allows you to quickly and easily make changes to your videos yourself from any device that has an Internet connection—no video editor or customer support professional required. Our CMS also tracks each video and compiles the data into detailed, up-to-the-minute metrics reports, so you can see what sites are driving the most traffic to your videos and strategize future efforts accordingly. Altogether, by combining the built-in benefits of video messaging with our proprietary technology, Digi-Me job videos reduce clients’ hiring costs by up to 56%.
To learn more about video as the next logical step in mobile and social recruitment, go to www.digi-me.com.
About the Author
In her leadership role at Digi-Me, Lindsay introduces companies to the most unique and innovative recruiting tools and emphasizes the power of video to add new dimension to recruitment and branding. She has facilitated relationships with 19 partners, including the largest recruitment advertising agencies, global recruitment process outsourcers, and staffing firms. She has been a featured speaker at SHRM and has appeared as a subject matter expert in the media, including Forbes.com, ABCNews.com, and CCTV.