Written by Christina Young, Assistant Marketing Specialist, Digi-Me
As of Q1 2016, LinkedIn had 433 million members in more than 200 countries and territories. Professionals are signing up at a rate of more than two new members each second. So despite already having a large following, the network continues to grow at a fast pace. The fastest growing demographic is students and recent college graduates.
To be an effective recruiter in today’s competitive candidate-driven market, LinkedIn is a relevant and necessary aspect of any digital recruitment strategy to find both active job seekers and passive job seekers. Interestingly, a study by Jobcast found that over 93% of companies use LinkedIn to connect with and hire new talent, but only 36% of job seekers actually have a LinkedIn account.
So how can you stand out from the competition and reach the right job seekers? Easy. Showcase your employer brand by leveraging video.
A survey by Talent Board found that LinkedIn Career Pages are the third most effective online recruiting channel. The first thing job seekers see is your company images and summary section. Your company images (profile picture and banner) should match your employer brand. Your summary section is a great place to show job seekers what really differentiates you as an organization with a short cultural video. LinkedIn allows you to add multiple videos within your summary, so if there is a position you are looking to emphasize through digital recruitment, this is a fantastic place to showcase that position to job seekers!
Including a video in your summary will grab job seekers’ attention, and with a partner like Digi-Me, you will be able to track exactly where they are viewing and sharing your video. Not to mention, your videos will be mobile compatible, too.
Pairing a video with keywords is another way to get your organization in front of job seekers. As a recruiter, you use keywords to locate talent throughout the LinkedIn network. Similarly, job seekers use keywords to locate jobs and companies, making it imperative for you to include relevant keywords throughout your profile. These keywords can tie into your video content as well, helping you increase your visibility within searches.
The same survey found that online groups, like LinkedIn Groups, are the fourth most effective online recruiting channel. Job seekers utilize online groups to connect with other job seekers or those currently employed by companies of their interest to network and gain advice. Employers can leverage these groups to spread their employer brand and build connections with potential applicants. By posting cultural videos or digital recruitment videos within appropriate groups, employers can increase their touchpoints with potential applicants, as well as increase their likelihood to apply, as video is statistically proven to increase click through rates.
How can Digi-Me help you recruit on LinkedIn?
Digi-Me provides intelligence on where candidates are viewing your company’s videos. Digi-Me digital recruitment videos, Candidate Expectation Videos, and Cultural Videos are trackable, with reports that measure the number of views and shares by each source and they fully integrate with your ATS! Digi-Me videos are also mobile-optimized, allowing them to be viewed and shared from any device.