Employer Brand Videos: Attracting the Best Talent Globally
“A minute of video is worth 1.8 million words,” according to Forrester Research’s Dr. James McQuivey. To communicate effectively to your employees across the locations, even across the world, and on any device, there is no better way to than showing a video. From improving candidate experience, effectively communicating job opportunities, letting someone know he or she is hired, onboarding, training, benefits, etc…there is no better way to communicate consistently, clearly and with your company’s branding than to leverage digital video technology to tell your unique story. On-demand videos break through communication barriers and offers one message that can be delivered, over and over and over. Digital video technology also measures success with results that are tracked in real-time. This presentation includes real-life case studies from large global employers.
- A video tells a story that words alone cannot, your unique story
- Videos can be watched on demand & with one consistent message
- Videos are more likely to be shared on social media, are mobile enabled and boost SEO rankings